Case study

ESCP Virtual Conference: Virtually Vilnius

Virtual_ESCP

   Virtual conference & exhibition

   Up to 3000 delegates

   Quick turnaround from live to virtual event

 

A complete conference at your fingertips

Every September, ESCP has run a jam-packed annual conference with a world-class educational and scientific programme for 2000 delegates.

But 2020 had other ideas! Online was the answer – and we got the green light with just 12 weeks to go.

3 days | 82 speakers | 22 hours of streamed video content | 3000 participants | 70+ countries

The event ran seamlessly and gave ESCP a much wider reach, growing their attendee figures from the usual 2000 to 3000 across 3 days. A truly global delegation!

On your marks, get set…

We ran an intensive tender process and presented ESCP with a detailed overview of virtual platform service providers. Then we worked closely with their chosen partner to create a digital event that flowed just like a live conference.

With our guidance, the pre-planned live event programme was adapted to suit a virtual timetable and environment. We coordinated briefings, rehearsals and pre-recordings, while technicians helped speakers set up their virtual presentations.

…GO!

Working with the virtual conference technicians, we produced the live stream on each event day and advised speakers and committee members as needed. Participants joined live symposia, keynote lectures and interactive discussions via computer or mobile device. Content was made available on demand after the event so registrants could revisit sessions.
We also supported ESCP sponsors’ satellite sessions (a mix of pre-recorded lectures and live streamed sessions, each with Q&A) and virtual exhibition hall, where they interacted with delegates via direct messaging.

 

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Members around the world and the ESCP Executive were extremely impressed with how quickly and smoothly Integrity converted our live conference to virtual, ensuring the  Society’s great work continued in the face of a global pandemic. Their hard work and  expertise played an integral role in the success of the event.
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Virtual event services

Teamwork:

Coordination across committees, regular Zooms, close liaison with virtual platform supplier to drive project quickly!

Find:

Streamline platform tender process, appraise + recommend platform services. Support sponsor participation/transition from live to virtual.

Plan:

3000-attendee virtual interactive conference: Programme development, speakers, sponsors’ virtual exhibition + satellite sessions, hundreds of abstracts

Promote:

Digital Marketing strategy: Audience + sponsor e-marketing, social media campaigns + management, digital design, website, online exhibition

Digital & Interactive:

On-demand set-up, Q&As, audience engagement, in-session voting, virtual networking, virtual exhibits

People:

Conference registrations, support, member liaison, speaker support + pre-recording

Capture:

Feedback questionnaire, key insights analysis – session attendance + engagement

In charge of:

Project, technical/platform, financials, programme management, speakers, major sponsors + exhibitors, abstracts, pre-event testing, post-event analytics

Sponsorship:

Secure sponsorship, manage requirements incl. live sponsored sessions + virtual exhibition

 

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A first-class team, lots of moving parts – brilliant delivery!
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