Finding the right way back to live events needs care and confidence, but it is now achievable.
The UK’s vaccine programme, and its recent test events will serve us well; last week’s news from Germany, considering easing their guidelines soon, is an indication that Europe will soon be ready too.
No two ways about it, live interaction is streets ahead of what can be done virtually.
Providing the best solutions
We’re busy now managing a UK-based hybrid event for one of our clients in July this year. We supported their decision-making process, considering all options carefully, and are now working closely with Harrogate Convention Centre, navigating government guidelines, restrictions, and best practice, to produce the right solutions and deliver the event. The client’s decision to do this was driven by a firm belief that the interaction between people is better if we’re together.
In this particular hybrid event, speakers and panelists will be together, themselves becoming the live audience, with an online attendance for delegates. So the vibe and spontaneity of live will reach the wider virtual audience providing much more vibrancy to their world-class scientific programme. It will probably also increase attendee numbers overall since many who couldn’t spare time to attend live before Covid, are potential extra virtual delegates who can enjoy flexibility to view what suits them.
It’s fantastic to see organisers embracing new technologies to augment their live events in Harrogate, to grow audiences, and find new ways to generate revenue streams.
Hybrid is nothing new in Harrogate.
Harrogate Convention Centre held their very first ‘hybrid’ event, the 1982 Eurovision Song Contest, which was live streamed worldwide! So, while the event in July won’t quite be the same as the EuroVision Song Contest, we know our client will be in safe hands!
Katherine Mansfield, Account Manager at the Harrogate Convention Centre said “We’ve been providing live-streaming services in Harrogate for many years now, but the pandemic has really accelerated interest in hybrid events. The industry is continually changing and adapting to new ways of working, so it’s fantastic to see organisers embracing new technologies to augment their live events in Harrogate, grow audiences, and find new ways to generate revenue streams.”